This privacy notice discloses the privacy practices for www.enchantedfireside.com. This privacy notice applies solely to information collected by this website. It will notify you of the following:
Enchanted Fireside, Inc. – Privacy Policy
Last updated: 9 February 2026
Enchanted Fireside, Inc. (“Enchanted Fireside,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website at www.enchantedfireside.com (the “Site”).
By using the Site, you consent to the practices described in this Privacy Policy. If you do not agree with this Policy, please do not use the Site.
1. Information We Collect
We collect information that you voluntarily provide directly to us and certain information automatically when you use the Site.
1.1. Information you provide directly
This may include:
- Contact details such as your name, email address, phone number, mailing address, and any other information you provide when you:
- Contact us by email, phone, or contact forms
- Request information, quotes, or services
- Sign up for newsletters, promotions, or other communications
- Participate in surveys, contests, or promotions
- Any other information you choose to provide in communications with us.
1.2. Information collected automatically
When you use the Site, we and our service providers may automatically collect certain information about your device and how you interact with the Site, such as:
- IP address and approximate location
- Browser type and version
- Device identifiers and operating system
- Referring and exit pages, and URLs
- Dates and times of visits
- Pages viewed and links clicked
- Other usage information and technical data
We typically collect this information using cookies and similar technologies (see Section 4).
2. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiries, requests, and customer service needs
- To provide, operate, maintain, and improve our Site and services
- To send you administrative information, such as changes to our terms, conditions, or policies
- To communicate with you about products, services, news, promotions, and other marketing communications (where permitted by law)
- To conduct surveys, contests, or promotions, and to notify and fulfill obligations to participants
- To monitor and analyze usage and trends to improve the user experience
- To protect the security and integrity of our Site, our business, and our users
- To comply with legal obligations and to enforce our rights and agreements.
- To send transactional SMS notifications about orders/appointments, with opt-in consent obtained at time of purchase.
Email marketing and newsletters (Mailchimp)
If you subscribe to our email list, we use your name, email address, and any related preferences to send you newsletters, promotions, and other marketing communications. We use Mailchimp as our email marketing service provider, which processes your personal information on our behalf to help us send and manage these communications.
You can unsubscribe from our marketing emails at any time by clicking the “unsubscribe” link included in those emails or by contacting us using the information in Section 10. Mailchimp may also collect certain technical and usage information when emails are opened, such as IP address, browser type, and whether you open or click links in the email, which helps us understand the effectiveness of our communications.
We do not sell or rent your personal information.
3. How We Share Your Information
We may share your information in the following circumstances:- Within our organization: With employees and contractors who need the information to perform their duties.
- Service providers: With trusted third‑party vendors and service providers who perform services on our behalf (for example, website hosting, email delivery, analytics, marketing support, prize fulfillment, or other professional services). These parties are authorized to use your information only as necessary to provide these services to us.
- Business partners: In limited cases, with partners with whom we offer joint services, events, or promotions, but only to the extent necessary for those activities.
- Legal and safety purposes: When we believe disclosure is necessary or appropriate to:
- Comply with applicable laws, regulations, legal processes, or governmental requests
- Protect the rights, property, or safety of Enchanted Fireside, our customers, or others
- Detect, prevent, or address security or technical issues, or suspected fraud or illegal activity
- Business transfers: In connection with a merger, acquisition, reorganization, sale of assets, or similar transaction, your information may be transferred as part of the business assets.
We do not share your personal information with third parties for their own independent marketing purposes without your consent.
4. Cookies, Analytics, and Tracking Technologies
We use cookies and similar tracking technologies to operate and improve the Site and to better understand how visitors use it. These technologies help us recognize your browser, remember your preferences, and measure the effectiveness of our content.
4.1. Cookies and similar technologies
Cookies are small data files stored on your device. We and our service providers may use:
- Essential cookies, which are necessary for the Site to function.
- Performance and analytics cookies, which help us understand how the Site is used.
- Functional cookies, which remember your choices to provide a more personalized experience.
You can control cookies through your browser settings, including blocking or deleting cookies. If you disable some cookies, certain features of the Site may not function properly.
4.2. Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC (“Google”), to collect and analyze information about how visitors use the Site and to help us improve it. Google Analytics uses cookies and similar technologies to collect information such as your IP address, device information, browser type, pages visited, and time spent on pages.
This information is aggregated and does not identify you directly to us. Google may also collect or derive information from your use of other Google services. For more details on how Google uses data, please see Google’s Privacy Policy at: https://policies.google.com/privacy.
You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on, available at: https://tools.google.com/dlpage/gaoptout.
4.3. Google Tag Manager
We use Google Tag Manager to help manage and deploy marketing and analytics tags on the Site. Google Tag Manager itself does not collect or store personal information, but it facilitates the implementation of other tags (such as Google Analytics) that may collect data as described above.
For more information about Google’s data practices, please review Google’s Privacy Policy at: https://policies.google.com/privacy.
5. Third‑Party Services and Links
Our Site may contain links to third‑party websites, services, or content that are not owned or controlled by Enchanted Fireside. We are not responsible for the privacy practices, content, or security of those third‑party sites or services.
We encourage you to review the privacy policies of any third‑party websites or services you visit or interact with.
6. Surveys, Contests, and Promotions
From time to time, we may offer surveys, contests, or promotions on the Site or through other channels. Participation is completely voluntary.
- Information requested may include contact information (such as name, email address, phone number, and mailing address) and demographic information (such as ZIP code, age range).
- We use this information to administer the survey, contest, or promotion, to notify winners and award prizes, and to improve our products, services, and the Site.
- Additional terms and conditions may apply to these activities and will be presented at the time of participation.
7. Your Choices and Rights
You have certain choices regarding how we use your information.
7.1. Marketing communications
- You may opt out of receiving promotional emails from us at any time by following the unsubscribe instructions included in those emails or by contacting us using the information in Section 10.
- Even if you opt out of marketing communications, we may still send you non‑promotional messages related to your use of the Site or our services (such as administrative or transactional messages).
7.2. Access, update, or delete your information
You may contact us using the information in Section 10 to:
- Ask what personal information we hold about you
- Request that we correct or update your information
- Request that we delete certain information, subject to legal or legitimate business requirements
- Express any concerns about our use of your information
We may need to verify your identity before fulfilling certain requests.
8. Security
We use reasonable physical, technical, and administrative safeguards designed to protect the personal information we collect against unauthorized access, use, disclosure, alteration, or destruction.
However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.
9. Children’s Privacy
The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take appropriate steps to delete such information. If you believe we may have collected information from a child under 13, please contact us using the information in Section 10.
10. Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy or our privacy practices, or if you believe we are not abiding by this Policy, please contact us:
Enchanted Fireside, Inc.
Phone: (800) 782-5500
Email:
Mailing Address: 728 W Boylston St, Worcester, MA 01606
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will revise the “Last updated” date at the top of this Policy.
Your continued use of the Site after any changes have been posted signifies your acceptance of the updated Privacy Policy. We encourage you to review this Policy periodically.
