Why Enchanted Fireside?

Keeping Central Massachusetts #WarmAndHappy!

Dedicated to the hearth industry

Enchanted Fireside has been keeping Worcester County residents warm and happy since it opened in 1995. Rocco DiVerdi opened Enchanted Fireside with a small selection of quality hearth products to provide heating solutions for the home. He worked hard to provide customers the best service and the best products. People talked, word spread –like fire – and Enchanted Fireside became known as the best choice for style, selection and expertise on fireplaces and stoves expertise in the area.

In 2001, fueled by tremendous growth, Enchanted Fireside moved to its current location and Karen DiVerdi joined her husband in the family business. Karen’s passion for the business matches Rocco’s and together they operate Enchanted Fireside with an eye towards outstanding customer service, excellent product knowledge and the can-do attitude needed to succeed in today’s competitive environment.

Dedicated to the best selection

Our showroom is filled with the best brand selection of high-efficiency wood, pellet or gas stoves and fireplaces, and accessories. And, our selection of financing options supports every budget. Our passion for heating fuels our goal to provide you outstanding service and superior product knowledge when you purchase from us. We offer suggestions for design or style, depending on your home or specific needs. We carry an inventory of mantels, surrounds, fireplace enclosures and glass doors, fireplace accessories and maintenance products, beautiful home decor and gifts, along with quality awnings and wind screens as well as grills and smokers for outdoor entertaining.

Dedicated to safety

We are the only hearth store in Worcester County with Master Hearth Professionals on staff. Master Hearth Professionals is the highest level of certification available. You can rely on us for unmatched knowledge, support & service throughout your purchase experience and after installation to keep you warm and happy.

Our NFI– and CSIA– certified technicians will ensure that all repairs and maintenance are performed safely and efficiently.

Dedicated to a positive reputation

We are proud to be able to offer our valued customers the best selection of heating solutions and exceptional customer service. In 2017, 2018, 2019 and 2020, Enchanted Fireside was named Best Small Business by the Worcester Chamber of Commerce and Best Fireplace and Stove Dealer in Central Mass by the Telegram and Gazette. As a growing small business, Rocco and Karen are dedicated to providing a warm experience for their fellow Massachusetts residents and business owners.

Enchanted Fireside is also proud to support our community. As members of the Worcester Chamber of Commerce, we have been recognized as one of the best small businesses.

Enchanted Fireside is an A+ rated accredited business with the BBB.

Our Guarantee

Enchanted Fireside stands behind the brands we sell. After we install your stove or fireplace, call us whenever you have a question. Our NFI– and CSIA– certified technicians will ensure that all repairs and maintenance are performed safely and efficiently.

Enchanted Fireside has financing options to fit any budget through Webster First Federal Credit Union. If you live, work, or worship in Worcester, Essex, Middlesex, or Suffolk County, then you are eligible to apply through Webster First. Click below to learn more.

Visit Enchanted Fireside. You will always be greeted warmly with exceptional service and quality products. Our commitment to customer satisfaction is reflected in our A+ rating from the Better Business Bureau and from over 8,000 warm…and happy customers.

Enchanted Fireside customers write warm reviews on their experience featured in the worcester fireplace showroom