Our Story

Enchanted Fireside has been keeping Worcester County residents warm and happy since it opened in 1995. Rocco DiVerdi opened Enchanted Fireside with a small selection of quality hearth products to provide heating solutions for the home. He worked hard to provide customers the best service and the best products. People talked, word spread –like fire – and Enchanted Fireside became known as the best choice for style, selection and expertise on fireplaces and stoves expertise in the area.

In 2001, fueled by tremendous growth, Enchanted Fireside moved to its current location and Karen DiVerdi joined her husband in the family business. Karen’s passion for the business matches Rocco’s and together they operate Enchanted Fireside with an eye towards outstanding customer service, excellent product knowledge and the can-do attitude needed to succeed in today’s competitive environment. In their words:

“We will do anything we need to do to help a customer get the most out of their purchase from Enchanted Fireside.”

But, that’s not the end of our story; it was only the beginning…

Our passion for heating fuels our goal to provide you outstanding service and superior product knowledge when you purchase a new stove, fireplace or insert from us. We offer suggestions for design or style, depending on your home or specific needs. We carry an inventory of mantels, surrounds, fireplace enclosures and glass doors, fireplace accessories and maintenance products, beautiful home decor and gifts, along with quality awnings and wind screens as well as grills and smokers for outdoor entertaining.

Read more about what makes Enchanted Fireside different from other local fireplace and stove shops (click image below to open and read in a new tab):

Sneak Peak Tour of Enchanted Fireside’s Showroom:

Dedication to a Positive Reputation

We are proud to be able to offer our valued customers the best selection of heating solutions and exceptional customer service. In 2017, 2018, 2019 and 2020, Enchanted Fireside was named Best Small Business by the Worcester Chamber of Commerce and Best Fireplace and Stove Dealer in Central Mass by the Telegram and Gazette. As a growing small business, Rocco and Karen are dedicated to providing a warm experience for their fellow Massachusetts residents and business owners.

Enchanted Fireside is also an A+ rated accredited business with the BBB.

  • best fireplace and stove store in worcester ma 2020
  • worcester chamber of commerce

Our Guarantee

Enchanted Fireside stands behind the brands we sell. After we install your stove or fireplace, call us whenever you have a question. Our NFI– and CSIA- certified technicians will ensure that all repairs and maintenance are performed safely and efficiently.

  • certified chimney sweep csia certification
  • NFI national fireplace institute

Visit Enchanted Fireside

Visit our showroom, ask for Rocco and Karen, and experience Enchanted Fireside for yourself.